I love brands who are conscious and empathic to the lives of the community. I am glad there are still brands like that that serves much light and hope to those who are in need!
The last few months were really challenging for us globally, as we continue to face the COVID-19 pandemic and its effects that wholly altered the normalcy we used to know, almost everyone feels that they are in the dark and without hope. SkinWhite, a pioneering whitening brand, brought light not just to whiten skin but also to bring the light of hope to everyone through its #BeTheLight campaign.
SkinWhite #BeTheLight Campaign
This campaign envisioned to champion togetherness with everyone, either by group or individual, to be the beacons of light in these trying times. The campaign supported the good causes of many individuals and organizations through donations. Here’s a look back at how some Filipinos proved to be the guiding light in the time of COVID and what’s next for a community rebuilding the society through helping each other.The efforts of Barangay Holy Spirit PWD Association’s president Sarah dela Rosa were recognized even outside their community. Angela Lapinosa’s team for RiceAboveCovid provided more than 300 help packages.
SkinWhite also reached out to various organizations to work together to #BeTheLight to more people across the country. These organizations were Save San Roque Alliance, an organization that provided meals to families in Sitio San Roque, North Triangle, Quezon City, #SilogForACause, a group who prepared silog meals for frontliners and volunteers, Tulong Kabataan Volunteer Network, bikers turned donors of Life Cycles PH, FoodTray2Go, Act as One PH, Juan Spark Youth Leaders, and Project PEARLS (Peace, Education, Aspiration, Respect, Love, and Smiles) who have put smiles on children’s faces amidst the pandemic and the discomfort caused by the enforced quarantine. SkinWhite amplified their efforts by sharing their stories nationwide through social media to hope that people will be inspired to join in their causes.
Aside from individuals and organizations, the light also transcended to SkinWhite’s trade partners. The brand’s display rental fees were converted to augment each of the participating store’s dedicated frontliner employees’ needs. Relief packages, including essential goods and SkinWhite products, were prepared and given to them. Through this, SkinWhite and its trade partners were the light that gave these hardworking frontliner employees more encouragement and motivation during these hard times.
Everyone can share the light, and #BeTheLight.
As the #BeTheLight initiative heralds the value of working hand-in-hand, SkinWhite creatively thought of more ways to have more people on board in the mission to share the light. Different people were asked to write and send encouragement and appreciation to our kind-hearted volunteers and frontliners. This is to make them feel that they are not alone in this fight and that they are truly appreciated! These personal messages were included in the daily essential packages which SkinWhite prepared for them.
#BeTheLight aims to have brighter days ahead for everyone
#BeTheLight campaign proved that significant and brighter results are sure to radiate among communities and neighborhoods by coming together. And just like light, it continues to transcend to everyone. This initiative is a reminder of hope, not only for frontliners, volunteers, and those affected by the pandemic but also for everyone who needs hope as we all bounce back from these trying times.
Now more than ever, SkinWhite will continue to #BeTheLight by giving hope and encouragement to more individuals and organizations to continue with the cause to bring brighter days ahead!