After years of captivating online shoppers with its trendy designs and impeccable quality, Love, Bonito has officially announced the opening of its first physical store in the Philippines. Scheduled to launch in the third quarter of the year at Greenbelt 3, Makati City, this inaugural store will showcase the brand’s newly unveiled identity and revamped assortment strategy, reflecting its recent rebranding efforts.

“After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here,” shares Rachel Lim, Co-founder of Love, Bonito. “Throughout these years, we’ve cherished every connection made through events and collaborations, feeling deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events.”

“The Philippines remains one of our fastest growing markets, with a constant double digit year-on-year growth since 2019,” says Dione Song, Chief Executive Officer of Love, Bonito. “Unlike traditional retailers, Love, Bonito started out as a digitally-native brand, but over the years have grown to understand the importance of being physically present where our community is. The pop-ups and showrooms we’ve done locally gave us much insight into our local customer base as well as the mall culture. With this, we’re thrilled to open our first store in a few months!”

First-ever capsule collection

Customers from the Philippines can continue to shop Love, Bonito through its Philippines website. Following the brand’s recent assortment revamp, the first capsule collection will be launched to complement the brand’s core Signatures and Staples lines.

Set to debut this May, the capsule collection draws inspiration from the ancient Chinese philosophy of yin and yang. Embracing the harmony of opposing forces, the collection offers a blend of masculine and feminine elements, as well as light and dark tones. Designed for versatility, these pieces are perfect for various occasions, highlighting the beauty of contrast and balance.

Love, Bonito’s much-awaited capsule collection will be available starting from 29 April, Monday onwards, on its website. Love, Bonito also ships to 20 countries worldwide (free shipping threshold applies). 

Keep an eye out for the opening date of Love, Bonito’s Greenbelt store! For more information, follow the brand on @lovebonito and @lovebonitoph.